Thursday, October 23, 2025

Zeeland Selected as New HQ for Global Robotics Leader JR Automation

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Zeeland Becomes New Global Headquarters for JR Automation

The city of Zeeland is set to dramatically enhance its economic landscape with the announcement that JR Automation will establish its global headquarters there. This significant investment of $72.8 million is anticipated to bring 150 new jobs to the community, promising to invigorate both the local economy and the job market.

Consolidation of Operations

One of the most notable aspects of this new facility is its purpose as a consolidation hub. JR Automation will merge three existing locations in Michigan into one state-of-the-art campus. This strategic move will not only boost efficiency but also foster collaboration among the company’s approximately 941 Michigan-based employees. With a focus on enhancing workplace synergy, the new headquarters will allow for co-location with workers from JR Automation’s parent company, Hitachi.

A Boon for Local Manufacturing

Zeeland’s selection as the site for the new headquarters is a significant endorsement of the area’s economic strategy. This decision, as indicated by Mayor Kevin Klynstra, reflects the city’s commitment to being a business-friendly environment. Competing against a location in South Carolina, where JR Automation previously had room for expansion, Zeeland managed to stand out, earning this prestigious opportunity.

Mayor Klynstra expressed his pride in welcoming JR Automation, emphasizing that the city’s history of providing tax abatements to industrial and commercial businesses showcases its supportive economic policies. This venture is seen not just as a corporate expansion; it is viewed as a long-term relationship that will foster economic growth and stability within the community.

Economic Ripple Effects

The implications of this move extend beyond the 150 new jobs directly created. Mayor Klynstra pointed out that the headquarters could lead to a ripple effect throughout the local economy. By consolidating operations and vacating existing industrial spaces in nearby Holland, new opportunities will arise for other growing companies. This creates a dynamic ecosystem conducive to business development, providing a meaningful boost to the region.

Sustainable and Innovative Design

In keeping with modern best practices, the new headquarters is designed to be an environmentally sustainable facility. Among its features will be solar panels to harness renewable energy, landscaping that promotes biodiversity through native prairie plants, and a long-term goal of running operations entirely on renewable energy. This commitment to sustainability reflects the growing trend of businesses prioritizing eco-friendly practices.

Attracting Talent and Business

The establishment of JR Automation’s headquarters in Zeeland is likely to enhance the region’s appeal to skilled workers and new businesses alike. Mayor Klynstra noted that this development solidifies Zeeland’s position within the global automation industry, making it an attractive place for talent seeking opportunities in this rapidly evolving sector.

Amanda Murray, vice president of business solutions for Lakeshore Advantage, echoed these sentiments. She highlighted that the expansion underlines the region’s strengths in smart manufacturing, creating additional opportunities for local families. This reinforces the Lakeshore as a vibrant place to live and work, supporting both economic growth and community engagement.

Overall, the arrival of JR Automation’s global headquarters in Zeeland represents a landmark moment for the city, blending economic strategy, community benefit, and environmental consciousness into a cohesive future.

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