### Understanding GS Caltex’s Digital and AI Transformation Strategy
In today’s rapidly evolving business environment, artificial intelligence (AI) has emerged as a cornerstone for companies aiming to optimize their operations. GS Caltex, a major player in the energy sector, is spearheading this movement with its comprehensive “DAX (Digital & AI Transformation)” strategy, officially announced this year on its foundation day. The focus? To revolutionize process operation, decision-making, and work methods through the innovative use of AI in conjunction with established digital frameworks.
### The Role of AI in Digital Transformation
Central to GS Caltex’s vision is the interplay between Digital Transformation (DX) and AI transformation (AX). While DX typically involves the digitization of processes and data-driven systems, AX takes it a step further by emphasizing intelligent, automated solutions. This dual approach allows GS Caltex to not only streamline existing tasks but also enhance their situational awareness and agility in decision-making.
### Building Internal AI Capabilities
One of the most significant components of GS Caltex’s strategy is the implementation of its in-house Generative AI platform, dubbed “AIU.” This platform empowers employees—regardless of their technical background—to create AI agents tailored to their specific workflows without the need for coding skills. By democratizing access to AI tools, GS Caltex aims to foster an environment where creativity and problem-solving can flourish.
### Aligning with Global AI Trends
GS Caltex’s initiatives resonate with a broader trend observed among global corporations, where AI is often referred to as a part of the “second electric revolution.” Industry leaders anticipate that organizations that proactively adopt and internalize AI will emerge as frontrunners in their respective fields. By delegating repetitive tasks to AI, GS Caltex can shift its focus toward strategy and creativity, which are crucial for driving innovation.
### Fostering an AI-Driven Culture
To ensure a successful transition to an intelligent energy company, GS Caltex is investing in training and educational programs focused on AI. A recent training session held at GS Tower in Seoul featured leaders such as President Huh Se-hong, who emphasized the importance of cultivating a workplace culture that embraces AI. This is not just about technology; it’s about reshaping mindsets and workflows across all levels of the company.
### Embracing a Lean Approach
GS Caltex’s approach to transformation can be summed up by the principle of “Start small and expand big.” By initially focusing on small, manageable AI projects, the company aims to build a robust foundation for broader adoption. This lean methodology allows them to refine their strategies gradually while minimizing disruptions during this significant transition.
Through these initiatives, GS Caltex is not just keeping pace with global trends; it’s positioning itself to lead the charge in the intelligent energy sector, ultimately aiming to create a more efficient, agile, and innovative organization that can adapt to the challenges of the future.
[Reporter Park Seungjoo]