Shankar Mahadevan: Navigating AI, Authenticity, and Modern Music Trends
Shankar Mahadevan: Navigating AI, Authenticity, and Modern Music Trends
When Shankar Mahadevan walks on stage, it isn’t merely another performance; it’s a reminder of the enduring power of music. Even after a career spanning decades, Mahadevan admits that the initial rush of nerves before a show never fully dissipates. "The enthusiasm is the same, the excitement is the same," he shares, reflecting on his journey with a sense of gratitude.
The Ritual Before the Show
To harness that nervous energy, Mahadevan and his band engage in a unique pre-performance ritual. They form a circle, hold hands, and conduct a brief prayer complemented by a chant of three ‘Oms.’ This practice, he says, clears the clutter from their minds and helps center them before they head on stage. Mahadevan emphasizes the importance of this moment: “After that, we cheer together, and then we go on stage.” It’s these little traditions that ground him amid the whirlwind of live performances.
AI’s Role in Creativity
In the modern music landscape, the influence of artificial intelligence (AI) cannot be overlooked. According to Mahadevan, AI doesn’t threaten creativity; instead, it serves as a valuable tool. "It’s like an assistant, suggesting ideas," he explains. Yet, he stresses that the human touch remains irreplaceable. Ultimately, "the decision maker is you, the human mind, not artificial intelligence."
This perspective points to a broader dialogue around the use of technology in art. AI is not just a means to an end but a collaborative partner that can enhance the creative process. As it integrates deeper into music production, musicians must learn to navigate this evolving landscape responsibly.
The Balance Between Popularity and Quality
Mahadevan expresses concern over the modern obsession with virality. "For a musician, the choice is yours—do you want to create a reel that goes viral, or do you want to go slightly deeper?” This distinction is critical. He urges artists to prioritize substance over trends. "Popular does not mean good. But if it is popular and good, then you have something that will last a long time."
He believes that digging deeper into the emotional landscape of music can lead to creations that resonate more profoundly and have lasting impact, going beyond mere fleeting popularity.
Guiding Young Musicians in a Digital Age
For emerging artists navigating the intricate dynamics of AI tools, streaming platforms, and the pressure to trend, Mahadevan provides thoughtful advice. He challenges them to explore music like an ocean. "Do you just want to stand on the shore, or do you want to take a boat and go deep? Nobody will stop you either way." He encourages artists to revel in the entire creative journey, experimenting with different instruments and mediums.
This philosophy underscores the importance of finding joy in the craft. Whether using a harmonium, a sequencing software, or simply sitting with a tanpura, Mahadevan urges musicians to embrace the diversity of their tools—it is through exploration that they can preserve the essence of what music truly represents.
The Timeless Nature of Music
Certain songs remain ageless because they evoke universal emotions. Mahadevan highlights two tracks, Kal Ho Naa Ho and Maa, that transcend generations and social barriers. "I’ve seen audiences from all walks of life forgetting their differences, all connecting through these songs," he reveals. The emotional resonance of music is profound, reaching beyond status and directly touching the heart.
As Mahadevan prepares to headline the upcoming Bollywood Music Project 2025, he aims to deliver an evening that encapsulates the joy and soulful essence of music. "It’s all about love, happiness, and music," he affirms, offering audiences a memorable experience that honors both tradition and innovation.
In a world increasingly influenced by technology, Shankar Mahadevan’s insights serve as a reminder that the heart of music remains rooted in authenticity, emotional connection, and the joys of creativity.