### Key Highlights of India’s Festive Shopping Season
As the festive season approaches, the excitement in the air is palpable. This year, shoppers are not holding back. According to the **Marketer’s Guide to India’s Festive Season 2025** report by InMobi Advertising and Glance, an impressive **83% of consumers plan to elevate their festive spending**, with the average budget soaring beyond ₹23,000. This trend marks a significant shift in consumer behavior, driven largely by digital advancements.
### Festive Spending Trends: A Surge in Outlays
The report reveals that shopper sentiment is at an all-time high. With the average spending set to exceed ₹23,000, it seems consumers are ready to splurge like never before. As the culture of gifting strengthens alongside festive celebrations, this increase in budget reflects a growing confidence in personal disposable income. The festive occasion has transformed into a time not only for celebration but also for substantial purchases—ranging from clothing to gifts and home décor.
### The Rise of Digital Shopping Dominance
The digital landscape is witnessing a seismic shift. A noteworthy **64% of consumers report that they plan to complete their festive shopping online**. This indicates a growing reliance on digital platforms for not just browsing but making actual purchases. Furthermore, **83% of shoppers indicate they will conduct research online before making a purchase**, revealing a meticulous approach to shopping. This trend highlights the importance of a robust online presence for retailers, as consumers increasingly seek information and reviews before deciding where to spend.
### AI-Driven Shopping Experiences
Artificial Intelligence is at the forefront this season, fundamentally changing how consumers shop. **79% of Indian consumers actively seek AI-powered recommendations** to help guide their purchases and personalize their shopping experiences. Features such as contextual product suggestions and voice search are becoming the norm. Notably, **87% of shoppers prefer virtual try-ons**, increasing their confidence before making a purchase. The demand for innovative AI applications doesn’t stop there; **88% of consumers favor AI-generated festive content appearing on their lock screens**, enhancing the shopping experience further.
### Key Categories Shaping This Festive Season
The report outlines which categories are set to thrive this festive season. **Apparel** ranks at the top, with **63%** of shoppers indicating interest in new clothing, followed by **beauty and wellness products** at **42%**, and **home décor** at **40%**. This information is crucial for brands looking to gear their marketing strategies towards the most lucrative segments of the market. The golden window for launching promotional campaigns remains two to four weeks ahead of major festivals, emphasizing the importance of timely marketing strategies.
### Effective Marketing Strategies in a Digital-First World
Performance data from the previous festive season reflects the efficacy of digital-first, AI-driven marketing campaigns. Advertisements such as full-screen playable ads demonstrated **1.5 times higher click-through rates**, while **Connected TV banners achieved 1.3 times greater user engagement**. Additionally, Glance’s lock-screen ads saw more than **200% increase in impressions** for e-commerce and quick commerce brands. This data illustrates the impact of innovative advertising strategies in reaching and converting consumers effectively.
### The Role of InMobi and Glance in Shaping Consumer Experiences
InMobi and Glance are pivotal in transforming how brands connect with consumers throughout the shopping journey. By meeting consumers across various digital touchpoints—from lock screens and shopping apps to connected TVs—brands can deliver bespoke, shoppable experiences that transform festive inspiration into actionable purchases. This multi-channel approach ensures that consumers remain engaged and influenced at every stage of their shopping journey.
### About InMobi: Pioneering AI-Powered Experiences
InMobi is redefining consumer engagement through advanced AI-powered platforms. As a global leader in mobile marketing and technology solutions, InMobi facilitates seamless interactions between brands and consumers. With Glance, InMobi takes it a step further, aiming to create a comprehensive digital experience that integrates various aspects of online life—from shopping to entertainment. The company has successfully built an active user base of over **300 million globally**, illustrating the vast potential of AI-driven interactions in creating a ‘personal internet’ for consumers.
For those interested in a deeper understanding of these trends and insights, the complete report is available for download at [InMobi’s Festive Marketing Trends Report](https://go.inmobi.com/festive-marketing-trends-report-2025/).