“Guillermo del Toro: ‘I’d Rather Die Than Use AI in Filmmaking'”

Guillermo del Toro: ‘I’d Rather Die Than Use AI in Filmmaking’

Defining Generative AI

Generative AI refers to artificial intelligence systems capable of creating content, including text, images, music, and more. This technology leverages algorithms to analyze existing data and generate new, similar outputs. The rise of generative AI has sparked discussions about its role in creative fields, raising concerns about originality and authorship.

Del Toro’s outspoken rejection of this technology is revealing of a broader industry debate. He argues that the creativity inherent in filmmaking is best preserved without the influence of AI. For him, relying on AI threatens to undermine the artistry that distinguishes good films from mere entertainment.

The Fear of Arrogance

During conversations with media outlets like NPR, del Toro expressed a deep-seated skepticism about generative AI. He described the creators of AI technology as exhibiting an "arrogance" reminiscent of Victor Frankenstein, the titular character in Mary Shelley’s classic novel. Del Toro warns that just as Frankenstein blindly pursued knowledge without considering the consequences, so too do tech innovators rush into uncharted waters without fully grasping the potential ramifications.

This comparison is significant as it underscores the ethical implications of unregulated technology. Del Toro believes that the inherent ignorance in mishandling AI could lead to severe consequences, echoing fears regarding the unchecked power of tech companies.

Challenges in Filmmaking

Del Toro emphasizes that the heart of filmmaking lies in human experience and expression. He argues that AI-generated scripts or storylines, no matter how sophisticated, cannot replicate the richness of emotions and nuances found in human storytelling. For example, while generative AI could churn out a screenplay, it lacks the lived experiences and cultural understandings that inform authentic narratives.

Because filmmaking is an exploration of humanity, the director believes that AI’s inability to genuinely understand human emotions could result in hollow, uninspired work. He asserts that audiences can sense authenticity, which machines cannot replicate.

Navigating the Tech Landscape

As the industry evolves, filmmakers must navigate a landscape increasingly shaped by technology. Del Toro is not against technology per se; rather, he urges caution and mindfulness. By prioritizing ethics in the creative process, filmmakers can harness technology without sacrificing artistic integrity.

The industry faces various challenges—producers may feel pressured to incorporate new technologies, fearing they might fall behind competitors. However, del Toro’s stance acts as a reminder to evaluate the implications of these choices. He suggests that contemplating the long-term effects of using AI in filmmaking is essential for sustaining creativity.

Avoiding Common Pitfalls

There are several pitfalls in integrating AI into the filmmaking process. One major concern is the potential devaluing of original content. If films start relying heavily on AI-generated scripts, the unique voices of individual creators may fade into obscurity. This creates a risk where originality is compromised for efficiency, and films may become formulaic.

Del Toro encourages creators to remain critical, asking key questions: Who is benefitting from this technology? What stories are we losing? By maintaining a human-focused approach, filmmakers can mitigate the risks associated with over-dependence on AI.

Real-Life Implications in Film Production

In the production of his new adaptation of "Frankenstein," releasing on Netflix on November 7, 2025, del Toro has deliberately chosen to refrain from involving generative AI. The cast includes notable actors like Jacob Elordi and Oscar Isaac, which speaks to his commitment to authenticity. The film’s approach highlights the opportunities for rich storytelling visible only through human collaboration.

While filmmakers may be tempted by the allure of speed and efficiency offered by AI, del Toro’s perspective challenges them to think critically about the stories they wish to tell. The production emphasizes traditional methods, fostering connections among artists that would be diluted in a technology-dominated landscape.

Alternatives to Generative AI

While generative AI offers tools for automation and creativity, del Toro’s position illustrates a need for alternatives that honor artistic intent. For instance, collaborative workshops among writers and directors can yield fresh ideas while maintaining a human touch. Similarly, using technology to assist rather than replace the creative process can balance innovation with tradition.

Choosing to invest in human talent fosters a culture of creativity and authenticity that machines cannot replicate. The challenge lies in finding a sustainable integration of technology that supports rather than supplants the human element in storytelling.

Through his firm stance against AI in filmmaking, Guillermo del Toro not only advocates for preserving the artistry of cinema but also invites the industry to reflect on the ethical and emotional dimensions of storytelling in an increasingly digital age.