Reimagining Spaces and Experiences: Insights from Imagine Studio’s Q3 Trends Report
MINNEAPOLIS, Sept. 18, 2025 (GLOBE NEWSWIRE) — Imagine Studio has recently unveiled its latest trends report, emphasizing the evolving dynamics of visual marketing and print solutions. The report highlights how brands are set to transform spaces and elevate experiences, aiming for authentic connections with their audiences in the third quarter of 2025.
The New Face of Retail Banking
The retail banking sector is on a transformation journey, merging technology with deep-rooted community trust. Institutions are embracing digital solutions, catering to the increasing demand for AI-powered personal financial assistants. Remarkably, research shows that 62% of customers are open to utilizing such AI tools. However, there remains a significant desire for the human touch; 40% of customers still favor visiting branches in person when exploring lending options.
Andy House, Senior Director of Imagine Studio, notes a shift in design philosophy. Banks are transitioning from the traditional marble-and-glass aesthetic to spaces reminiscent of cozy cafés. These "third spaces" blend comfortable atmospheres with financial services, creating an environment where individuals can feel a sense of belonging. Additionally, banks are leveraging pop-up formats as innovative tools to reach new customers, humanizing the often-impersonal world of finance.
Hyper-Personalization with AI
In the broader marketplace, brands are increasingly harnessing the power of AI to gauge and meet customer needs with exceptional precision. This level of personalization is a game changer, boosting marketing effectiveness significantly. “That kind of laser-focused marketing can cut customer acquisition costs in half,” says House.
Advanced technologies enable brands to deploy dynamic displays that tailor offers in real-time to local trends, eliciting emotional responses from customers. The AI capability to auto-generate product comparisons is also a noteworthy advancement, enhancing the digital shopping experience. A staggering 73% of consumers cite detailed product content as crucial to their purchasing decisions, underscoring the importance of informative and engaging content in driving sales.
The Impact of Immersive Experiences
While technology plays a key role in shaping consumer experiences, it does not overshadow the profound impact of immersive pop-ups and brand takeovers. These experiences resonate strongly with millennials, who increasingly prefer spending on experiences rather than material goods. House cites Imagine’s creative takeover of 7-Eleven for the promotion of Jurassic World: Rebirth as a stellar example. The stores were transformed with 360-degree designs, immersing customers in a mini-movie set that captivated their attention and generated buzz.
This trend is significant; the global pop-up market is projected to soar to $80 billion by 2027. For brands, becoming a destination rather than merely a place to shop could inspire awe and foster lasting relationships with consumers, prioritizing connections over transactions.
Imagine Studio’s Role in Innovation
With over two decades of experience, Imagine Studio excels as a creative strategy and retail solutions provider. The firm stands out not only for its innovative concepts but also for its world-class print and experience production capabilities. From initial brainstorming to final execution, Imagine collaborates closely with brands to craft impactful consumer experiences.
Don McKenzie, the CEO, proclaims, “Imagine is objectively a powerhouse. We’re not only forward thinkers; we’re the tip of the spear on execution.” This dedication ensures that clients receive comprehensive support tailored to their unique vision and objectives.
Exploring Further
Imagine Studio’s commitment to blending creativity with technology positions it as a trusted partner for many global consumer brands. For anyone interested in a deeper dive into these trends, the full report is available here.
Contact Information
For further inquiries, reach out to Diana Black at dblack@theimaginegroup.com.
About Imagine
Imagine Studio partners with leading global brands, creating striking print and digital solutions that drive results. Their end-to-end offerings include everything from creative concepting to execution, ensuring brands receive holistic support in achieving their marketing goals. Learn more at theimaginegroup.com or moagency.com.
As the landscape of marketing continues to evolve, staying informed about these trends can empower brands to connect more meaningfully with their audiences.