Cultivate 2025: Insights from the Trade Show Floor

Cultivate 2025 brought together a vibrant intersection of politics, technology, and horticultural innovation, making it one of the significant gatherings for industry professionals. With a focus on integrated crop management, labor challenges, and emerging technologies like AI, attendees left with a wealth of knowledge and insights. Here’s a closer look at some key takeaways, along with a bonus tip for future visitors.

Longstanding Relationships

Horticulture may be considered a young industry driven by innovation, but the stories of family-owned businesses with deep roots remind us of its rich history. Relationships between growers and suppliers—ranging from greenhouse builders to control system developers—are foundational to the industry. These connections transcend fleeting trends and market fluctuations, demonstrating a resilience that is likely to endure despite current challenges.

Politics in Focus

Unlike previous years where politics was often a taboo subject at trade shows, this year saw discussions centering around its tangible impacts. Conversations revolved around tariffs, economic uncertainty, and immigration enforcement, signaling a cultural shift. Industry professionals are increasingly recognizing the nuanced interplay between policy and market dynamics, marking an evolution in dialogue within the sector.

Substrates: A Hot Topic

The substrate sector is heating up this summer due to persistent rainfall hampering peat harvesting, particularly in the Baltic states. With fluctuating supplies from Canada and pressures on the coco market, the circumstances are ripe for transformation. Growers are closely monitoring weather conditions, which will undoubtedly shape substrate availability and cost.

Alternative Substrates and Automation

The challenges facing traditional substrate sources are spurring interest in innovative alternatives. Wood fibers, gels for plug production, and wool pellets are capturing the attention of growers. As market pressures mount, these alternatives are expected to gain traction—especially as automation suppliers adapt their technologies to work seamlessly with these new materials.

The Push for Organic Substrates

The increasing focus on soil health underscores the vital role of organic substrates and soil additives. North America continues to lead the charge in this area, with fresh research and products emerging. As growers deepen their understanding of soil biology, a shift toward biological crop protection solutions is also gaining ground, aligning with the industry’s move toward more sustainable practices.

Flowers and Plants Update

In terms of floral offerings, compact varieties have taken center stage, with a noticeable emphasis on fragrance—an attribute that consumers are increasingly valuing. Bicolor variants are also commanding interest, while air plants are appealing to those seeking low-maintenance greenery. Furthermore, drought and heat resistance are becoming more critical considerations for growers preparing for shifting climate conditions.

Sustainable Packaging Trends

Sustainability remains a significant focus, particularly in packaging. Trade show attendees noted a clear shift towards biodegradable materials, recyclable plastics, and minimalist designs. Interestingly, it appears that North American trends are lagging behind Europe by about three years, indicating a potential for future shifts in consumer preferences.

Integrated Crop Protection

With retailers wielding more influence over crop protection products in fresh produce and floriculture, there’s a growing emphasis on biological solutions. This trend underscores a commitment to integrated practices that prioritize both crop safety and soil health, demonstrating an evolving understanding of sustainable agriculture.

Acquisitions and Upscaling

After a flurry of acquisitions in previous years, activity in the supply chain appears to have stabilized, though it hasn’t ceased entirely. Companies are still pursuing strategic partnerships and acquiring peers or competitors, ensuring that growth within the horticultural sector remains dynamic. Recent headlines, such as the Van Der Knaap / Premier Tech news, highlight ongoing developments worth watching.

AI in the Industry

Artificial intelligence is a hot topic, with industry professionals increasingly open to its potential. Although full-scale AI integration in cultivation is still on the horizon, partial adoption is already underway. From climate control to data processing, growers are exploring ways to incorporate AI into their operations, reflecting a gradual shift in mindset.

The Robotization Wave

The conversation around robotization and automation remains prevalent, particularly in light of rising labor costs and persistent shortages. Robotic solutions are increasingly favored for various tasks, including both cultivation and post-harvest activities. With the current governmental stance on immigration, the urgency for automation is more pronounced than ever, leading to a continued focus on technological investment.

Bonus Tip for Future Attendees

Thinking about attending Cultivate next year? Don’t forget to pack a jacket! Despite the heartwarming nature of the horticultural community and the summer heat in Columbus, the temperature on the trade show floor can be surprisingly brisk. Be prepared for the chill to fully enjoy your time networking and learning.

For insights into what others wore at the event, check out the photo reports linked here.