Navigating the Web3 Landscape: Insights from Stepan Sergeev

In the fast-evolving world of Web3, distinguishing between fleeting trends and lasting innovations is a challenge. The year 2025 is already showcasing new narratives and technological advancements, particularly in three standout verticals: GameFi, artificial intelligence (AI), and stablecoins. What makes these sectors prominent, and how might they shape the future of tech and adoption? To explore these questions, we turn to Stepan Sergeev, an accomplished entrepreneur and angel investor with an extensive background in mobile app development and Web3 startups.

From Apps to Web3: Stepan’s Journey

Stepan Sergeev has spent the first decade of his career in mobile app development and consulting, where he gained a reputation for implementing successful growth strategies that amassed millions of installs. As he transitioned into the venture capital space, he built a vast network of industry professionals. Today, his primary focus lies in nurturing seed and pre-seed Web3 startups. His passion for innovation drives his interest in this rapidly evolving landscape.

Today’s App Development Trends

Stepan highlights a significant shift in mobile app development, stating, “The golden era of mobile apps has long passed.” Nowadays, the competitive environment demands every dollar spent on user acquisition to be ultraprecise and effective. This saturation has led the tech-savvy entrepreneur to pivot toward Web3, where integration with mobile applications presents a fresh set of opportunities.

The GameFi Phenomenon

Among the sectors with immense potential, GameFi captures Stepan’s attention. “Web3 games offer a chance to revitalize the way we sell high-quality titles through mobile platforms,” he remarks. As traditional gaming faces saturation, GameFi seeks to attract players through engaging gameplay rather than speculative investment paradigms. This revitalized focus presents numerous innovative GameFi projects, shifting the dynamic from “invest-and-run” to more immersive experiences.

Will GameFi Replace Traditional Gaming?

While some speculate that GameFi could become a dominant force, Stepan believes it will carve out a unique niche rather than entirely replace traditional gaming. He likens its evolution to that of EVE Online, where a robust on-chain economy flourishes alongside traditional gaming elements. “We’re already seeing established titles integrating blockchain, enhancing user ownership of in-game assets,” he explains, emphasizing that the convergence of these two realms creates richer user experiences.

Onboarding Normies into Crypto

As conversations about crypto adoption rise, Stepan is optimistic about onboarding regular users—or "normies"—into the digital currency space. Recent trends indicate that we may soon surpass a 10% adoption rate across the global population. He notes that stablecoins act as a pivotal bridge connecting Web3 to everyday users, highlighting the significance of recent advancements such as Circle’s IPO and developments in stablecoin payment solutions, driven by evolving regulatory frameworks.

Inspiring Use Cases in Web3

For Stepan, one of the most compelling aspects of Web3 is its ability to eliminate intermediaries, particularly for individuals in countries with unstable financial systems. The decentralization offered by Web3 allows users to bypass traditional banking dependencies, creating a more accessible financial landscape.

The AI and Blockchain Synergy

The dialogue around artificial intelligence (AI) and blockchain often raises questions about their interdependence. Stepan views AI as a powerful tool, especially in crafting smart contracts. He believes that melding Web3 innovation with AI-driven automation will yield transformative applications, heralding a new era of efficiency and creativity in the decentralized world.

Investment Trends in Web3

Investment strategies in the Web3 domain continue to shift, fueled by evolving market demands. Following noteworthy listings and successful IPOs, there has been a resurgence of interest in Web3 gaming and stablecoin startups. However, elite venture funds remain cautious, prioritizing foundational ideas over transient trends. Stepan observes that the wallet sector holds significant promise, as competition intensifies around transaction fees and user acquisition.

Evaluating VC Success in the Space

Discussing the past few years, Stepan refrains from singling out specific venture capital funds as the most successful. He argues that it’s premature to evaluate performance, given that the Web3 development cycle is still unfolding. Concrete assessments, he believes, will only become clear in two to three years.

Advice for Aspiring Projects

For those embarking on their fundraising journey, Stepan shares a straightforward piece of advice: aim to achieve a minimum viable product (MVP). He acknowledges that, while capital is available, investors are discerning. Presenting something tangible, even if rudimentary, can significantly ease the challenge of conveying the vision of a breakthrough startup.

Following the Money in Crypto Cycles

As the conversation wraps up, Stepan reflects on the cyclical nature of cryptocurrency and blockchain investments. “Follow the money. Opportunities often align with consistent resource flow,” he advises, pointing out that market-fit areas, like wallets, protocols, and GameFi, are where the most promising ventures will emerge.

With Stepan’s insights illuminating various facets of the Web3 landscape, it’s apparent that while trends may come and go, the core principles of innovation, integration, and adaptation will pave the way for lasting impact in the tech world and beyond.