Drake Professors Host Free Virtual Event on Generative AI
Opening:
In the rapidly evolving field of generative artificial intelligence, staying updated with the latest developments is crucial for professionals and enthusiasts alike. This necessity is addressed by the upcoming virtual event, "HOLID-AI 2," hosted by Drake University professors Chris Porter and Chris Snider. This holiday-themed overview promises to delve into the newest capabilities of generative AI tools. Whether you’re new to the field or a seasoned expert, this free event presents a unique opportunity to understand the nuances of emerging technologies, such as large language models (LLMs) and multimedia AI advancements. By attending, participants will gain strategic insights into how these innovations can influence decision-making and operational efficiencies.
Understanding the Latest in Generative AI
Definition
Generative AI refers to systems that create new content — text, images, or videos — using existing data. The advancements discussed in "HOLID-AI 2" focus on cutting-edge updates in technologies like ChatGPT, Midjourney, and Meta’s new video tools.
Real-World Context
Consider an e-commerce company using generative AI to automate customer interaction via chatbots like ChatGPT. These tools streamline user experience while improving engagement through personalized interactions, a direct result of recent AI advancements.
Structural Deepener: Lifecycle of Generative AI Tools
- Planning: Identify organizational needs for AI intervention.
- Testing: Implement AI tools in controlled environments.
- Deployment: Integrate technology into full production systems.
- Adaptation: Continuously update with the latest features, such as those discussed at HOLID-AI 2.
Reflection Prompt
How do organizations ensure that AI integration remains scalable and efficient with the continual evolution of generative AI features?
Actionable Closure
Develop a checklist for AI feature integration: evaluate tool capabilities, measure improvement metrics, and align with strategic goals.
Enhancements in Large Language Models (LLMs)
Definition
LLMs are AI tools that generate human-like text by learning from large datasets. The event will explore the expansion of features such as ChatGPT’s integration with educational platforms like Canvas.
Real-World Context
Educational institutions are increasingly using LLMs to assist in curriculum development and personalized student feedback, exemplifying their wide applicability.
Structural Deepener: Input → Model → Output → Feedback
- Input: Student queries and learning materials.
- Model: LLM processes and analyzes data.
- Output: Generates tailored educational content.
- Feedback: Continuous refinement based on user feedback.
Reflection Prompt
What measures should institutions adopt to maintain ethical standards when deploying LLMs in an educational setting?
Actionable Closure
Implement a governance framework for AI use, focusing on transparency, accountability, and ethical considerations.
Multimedia AI: Innovating Beyond Text
Definition
Multimedia AI combines visual, audio, and text processing abilities. Updates to tools like Midjourney and Meta’s video AI extend creative possibilities.
Real-World Context
Marketing agencies utilize these tools for swift content creation, enhancing campaign efficiency without sacrificing creativity or quality.
Structural Deepener: Strategic Matrix
- Speed vs. Quality: Balance rapid content generation with maintaining brand integrity.
- Cost vs. Capability: Optimize resource allocation while expanding multimedia capabilities.
Reflection Prompt
How do creative agencies balance the need for rapid content generation with the demand for high-quality outputs?
Actionable Closure
Establish a decision rule: Prioritize high-impact campaigns with advanced AI features and use basic AI tools for routine tasks.
Conclusion
The "HOLID-AI 2" event stands as a critical juncture for professionals eager to harness the potential of generative AI. By understanding and implementing the advances discussed, attendees can strategically position their organizations at the forefront of innovation. Whether refining customer engagement, enhancing educational methodologies, or innovating marketing strategies, the insights from this event will be invaluable.

