DLI-IT Group Expands into Computer Vision via Strategic Partnership
Introduction to DLI-IT Group
DLI-IT Group, a prominent name in the HRMS (Human Resource Management System) landscape of the UAE, has been making strides in the region with a client roster that boasts over 3,000 companies across 35 countries. Among its notable clients are marquee brands such as Qatar Airways, LG, IBM, Siemens, Michelin, and Tyco Electronics. As established leaders in HR technology since 1995, DLI-IT is well-regarded for its HR WORKS platform, which encompasses modules that streamline payroll, time and attendance, onboarding, and more.
The Game-Changing Partnership
On July 16, 2025, DLI-IT Group announced a transformative partnership with Assert AI, a cutting-edge computer vision SaaS company that operates in India, the US, and the Middle East. This collaboration represents a significant leap for DLI-IT as it integrates advanced computer vision capabilities into its HR WORKS platform.
Why This Partnership Matters
Vision Meets Workforce Management
By merging HR management with state-of-the-art computer vision technologies, DLI-IT can now provide real-time insights into critical workplace dynamics such as safety, productivity, quality, and operational compliance. This integration extends its service beyond traditional HR functions and into physical operations intelligence—a vital area for sectors like warehousing, manufacturing, retail, and food & beverage (F&B) or quick-service restaurants (QSR).
Boost to Efficiency, Safety, and Compliance
Through Assert AI’s innovative platform, existing CCTV infrastructure can be transformed into smart visual sensors. These sensors excel in detecting personal protective equipment (PPE) compliance, identifying process bottlenecks, monitoring asset movements, and spotting quality defects. With actionable alerts and user-friendly dashboards, the technology enables organizations to maintain safety standards and operational efficiency.
Benefits to DLI-IT and Its Clients
Expanded Service Portfolio
This alliance significantly broadens DLI-IT’s service offerings. By incorporating physical operations intelligence, the company can deliver comprehensive workforce and operational analytics that are invaluable for large organizations. The existing clients of DLI-IT, such as reputable brands like Qatar Airways and Siemens, stand to gain substantial enhancements to their operations.
Value for Existing Clients
Clients who are already using the HR WORKS platform can seamlessly integrate these new advancements. This means that for existing businesses, enhancing workplace safety and optimizing productivity can be achieved with minimal infrastructure adjustments. The transition is smooth, minimizing disruptions in day-to-day operations.
Industry Reach
The integration of Assert AI’s technology addresses a variety of core needs across numerous industries. In warehousing and manufacturing, businesses can monitor PPE compliance, detect potential hazards, ensure machine guarding, and optimize workflows. In the retail and F&B sectors, capabilities such as queue and footfall management are enhanced, leading to significant improvements in customer experience and operational efficiency.
What This Means for the Market
Faster and Smarter Decisions
The introduction of Assert AI’s intuitive dashboards and edge-driven analytics empowers businesses with real-time insights. This allows for quicker corrective actions, ultimately leading to a reduction in accident rates and an increase in throughput across physical operations. It showcases the importance of leveraging technology to make informed decisions that can drive improvements in business outcomes.
Competitive Edge for DLI-IT
With this partnership, DLI-IT is forging a path as a tech-forward HR and operations partner in the Middle East. This new integration not only enhances its existing suite of services but positions the company to attract new clients looking for innovative solutions in workforce management and operational intelligence.
Win-Win for End-Users
For the clients of DLI-IT, this collaboration translates to accessing enterprise-grade safety and efficiency tools from a vendor they already trust. By minimizing hurdles to adoption through a familiar interface, customers can maximize their return on investment (ROI) while enhancing their operational capabilities.
About the Partners
DLI-IT Group, established in 1995, has been a leader in HR tech, offering scalable modules that cater to various HR needs, from payroll and onboarding to performance management. With its extensive global presence, DLI-IT continues to support diverse industries across several countries.
Assert AI, founded in 2019 by graduates from the Indian Institute of Technology (IIT), specializes in transforming traditional CCTV setups into hubs for real-time visual analytics. The company focuses on enhancing operational efficiency, safety, and quality through its patented technology. With backing from Series A funding, Assert AI is rapidly expanding its global footprint, delivering solutions to clients like GE and ITC.
This structured exploration of DLI-IT Group’s new partnership with Assert AI highlights the transformative potential of blending HR solutions with modern computer vision technology, elevating workplace safety and operational efficiency to new heights.