Activision’s Evolving Stance on Generative AI in Call of Duty
In recent months, Activision has openly navigated the contentious waters of generative AI in game development. The conversation ignited back in February 2025 when they acknowledged utilizing generative AI for some assets in Call of Duty: Black Ops 6. This revelation came in the wake of significant backlash, particularly surrounding quality control and creative integrity within such a high-profile franchise.
Treyarch’s Clarification
As anticipation builds for Call of Duty: Black Ops 7, Treyarch’s associate creative director, Miles Leslie, provided crucial insights into the studio’s position regarding AI tools. Leslie admitted, “We live in a world now, where there are AI tools,” acknowledging the undeniable presence of AI in modern game development.
His earlier statements emphasized that while the team employs generative AI, they maintain strict control over its output. “Everything that goes into the game is touched by the team a hundred percent,” he assured players, denoting a clear boundary between AI assistance and the artistic decisions made by developers.
The Role of AI Tools
Leslie elaborated on the functionality of these AI tools, presenting them as assets that streamline artistic processes rather than replace the creative team. “Generative AI tools help us, but none of that goes in-game.” He underscored that any unintended consequences, such as AI-generated content making it into the final game, were never part of the plan. His commitment to human creativity stands firm: “Everything you play: human-created and touched.”
This stance on the role of AI in game development reveals a company grappling with technological advancements while remaining devoted to their established talent. Leslie’s comments served to reassure players of the craftsmanship they expect in the Call of Duty series, even amidst evolving methods.
Controversies and Challenges
However, the path has not been without controversy. Notably, the infamous six-fingered zombie Santa bundle in Black Ops 6, a product of generative AI, drew ire from players and critics alike. Many questioned why such obvious errors persisted in the game despite the clear guidelines given by the developers. When asked about it, Leslie acknowledged, “Good question…the team is actively looking at that stuff,” suggesting ongoing scrutiny and efforts for correction.
The fact that recognizable flaws haven’t been rectified raises a crucial debate regarding responsibility and diligence in quality assurance within the realm of game development.
Transparency in Future Releases
Looking ahead, the community has begun to voice opinions on the necessity of transparency surrounding generative AI content. Should there be disclaimers for bundles that feature AI-generated artwork? This conversation indicates a desire for greater awareness and assurance among consumers, especially when investing in cosmetic items using COD points. Knowing what elements are human-made versus AI-generated may become a critical factor for players making purchasing decisions.
The Future of Call of Duty
As Treyarch embarks on the journey to deliver Black Ops 7, these discussions surrounding AI’s place in game development will undoubtedly be a focal point for both the developers and the gaming community. It highlights not just a technological evolution, but also an ongoing cultural dialogue about artistry, authenticity, and the growing role of artificial intelligence in creative ventures.
For more insights into the game, fans can explore Leslie’s detailed comments and look for updates concerning how Treyarch intends to navigate these challenges. The creative direction remains a blend of human passion and technological aid, forging a path forward in an ever-evolving gaming landscape.
For those looking to delve deeper, Simon Cardy, a Senior Editor at IGN, covers various angles on this discussion and provides additional commentary on the evolving landscape of the gaming industry.