AWS at IBC2025: Transforming Media & Entertainment with Cutting-Edge Technologies
SEATTLE — With just a few months to go before IBC2025, excitement is mounting as Amazon Web Services (AWS) prepares to showcase its innovations in the Media & Entertainment (M&E) industry. Scheduled for September 12-15 at the RAI Amsterdam Convention Center, AWS will feature 56 partners presenting demonstrations that explore the latest technologies shaping the future of broadcasting, streaming, and digital content management.
Innovations in Cloud and AI Technologies
During the conference, attendees will witness firsthand the revolutionary impact of cloud and artificial intelligence technologies on the M&E landscape. AWS has set up dedicated areas like the Builder Zone and the Generative AI Zone, where users can engage with the cutting-edge tools designed to streamline workflows and enhance content creation.
In these interactive zones, participants will learn how to leverage AWS’s vast array of services to adapt to a rapidly changing entertainment ecosystem while staying within budget constraints.
Real-Time News Distribution Demonstration
One of the standout features of AWS’s presentation will be a collaborative demonstration with Reuters, focusing on live content dissemination. This demo will highlight how AWS can capture live proceedings from the UK Parliament and distribute them in near real-time to multiple news outlets. Utilizing the open-source Time-Addressable Media Store (TAMS) API, alongside AWS services like Amazon Simple Storage Service (S3) and AWS Elemental MediaConvert, the demonstration aims to redefine how news is produced and monetized in the digital age.
Unlocking Revenue with Generative AI
For M&E companies looking to maximize value from their existing content libraries, AWS will provide practical demonstrations on how to harness generative AI. Utilizing services such as Amazon Bedrock and Amazon Connect, AWS will showcase methods to unlock new revenue streams by enhancing viewing experiences and optimizing operational costs. This is particularly relevant for companies wishing to innovate without over-extending their budgets.
Enhancing Engagement with Agentic AI
As audience engagement evolves, AWS recognizes the importance of enriching user experiences. The AWS booth will spotlight agentic AI technologies that enable M&E companies to improve user interaction and streamline operations. Demonstrations will feature products like Amazon Bedrock AgentCore and Amazon Q, highlighting the latest updates to the Guidance for a Media Lake on AWS. This collaboration with partners like MASV and Nomad Media will showcase how businesses can integrate sophisticated AI tools into their content strategies.
Building Robust Infrastructure
In the Builder Zone, attendees will have the chance to deepen their understanding of how to deploy resilient infrastructure across multiple availability zones and regions using Amazon CloudFront. They can also learn how to capture detailed video quality metrics with AWS Elemental MediaConvert, ensuring that every frame meets the highest standards of quality.
Moreover, discussions will revolve around Digital Sovereignty, with a focus on the AWS European Sovereign Cloud, giving attendees insights into best practices for data management in a globalized world.
Celebrating a Decade of Innovation
This year also marks a significant milestone: the 10th anniversary of AWS’s acquisition of Elemental Technologies, now known as AWS Elemental. The AWS stand will feature a dynamic visual timeline showcasing a decade of industry breakthroughs and countless features that have been rolled out since the acquisition.
Visit AWS at IBC2025
Be sure to visit AWS at Stand 5.C90 during IBC2025 for an immersive experience that promises to inspire and educate. Attendees can expect expert insights and hands-on opportunities to explore how AWS solutions can address their unique challenges in the ever-evolving M&E landscape. For more information, follow this link to AWS’s website.