Friday, October 24, 2025

SSI Schaefer Unveils Fully Automated Warehouse for Apotea in Sweden

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Apotea’s New Automated Warehouse: A Leap in Online Pharmacy Logistics

Introduction to Apotea

Apotea, recognized as Sweden’s largest online pharmacy, has made significant strides in enhancing its operational capabilities by inaugurating a cutting-edge warehouse in Varberg, Sweden. As Sweden’s digital landscape evolves, so do the logistical needs of businesses like Apotea, which are seeking efficient ways to deliver products quickly to their customers.

State-of-the-Art Warehouse Design

Spanning an impressive 30,000 square meters, this new facility is not just a storage space; it’s a state-of-the-art logistics center designed to meet the modern demands of e-commerce. The facility uses a fully integrated automation solution from SSI Schaefer, a leader in intralogistics solutions. The partnership aims to create a seamless environment for both operations and customer experience.

Efficiency and Scalability

The warehouse has been meticulously designed to accommodate Apotea’s expanding inventory and user base. It can handle over 30,000 unique SKUs, boasting a phenomenal processing capacity of more than 50,000 orders and 150,000 order lines daily. Importantly, the system is built to scale up to 70,000 orders daily to adapt to future demands, allowing Apotea to continually serve its growing customer base efficiently.

Automation Features

The innovative automation solution entails several sophisticated components, each contributing to enhanced efficiency:

  • SSI Cuby Shuttle System: This system features 174 shuttles with around 87,000 storage locations, increasing storage efficacy.
  • Automated Small Parts Warehouse: With nearly 45,000 storage locations and connected A-Frames, this setup allows rapid access to small products, facilitating quicker order fulfillment.
  • A-Frame System: Designed for peak load performance, it significantly speeds up order processing during high-demand periods.
  • Third-Party Supplier Picking Robots: These robots ensure fast and precise order handling, adding another layer of efficiency.
  • Ergonomic Advanced Pick Stations: Focused on the careful handling of sensitive items, these stations are adaptable for future automation.
  • Comprehensive Conveying System: This system interlinks all components of the facility for seamless material flow.
  • WAMAS Warehouse Control System (WCS): This logistics software optimizes picking scenarios, while the WAMAS Control Center oversees all operations.
  • Pick by Light Technology: This system facilitates the efficient handling of larger volumes by guiding pickers visually.

Enhanced Order Management

Thanks to this fully integrated system, Apotea can now manage its order flow automatically from inbound to outbound processes. This not only ensures high precision and efficiency but also positions Apotea as a frontrunner in the online pharmacy domain, with a strong commitment to customer satisfaction.

Collaborative Innovation

Jenny Heinze, head of sales for SSI Schaefer in the Nordic region, expressed pride in the partnership, stating, “We are excited to be part of Apotea’s automation initiative, providing a solution that grows with their future needs.” This collaboration builds on past successes, particularly the project in Morgongåva, and cements a shared vision for innovation in logistics.

Project Timeline

Installation of this state-of-the-art facility commenced in the third quarter of 2024, with the official commissioning scheduled for June 17, 2025. The timeline signifies not only a commitment to timely delivery but also a readiness to meet future challenges head-on.

Visual Details

A glance at Apotea’s automated warehouse in Varberg not only showcases the impressive scale of the operation but also reflects a forward-thinking philosophy in logistics. These advancements signify a pivotal moment for both Apotea and the online pharmacy industry in Sweden, emphasizing enhanced service and operational excellence.


In summary, Apotea’s new automated warehouse is a testament to the evolving landscape of online pharmacies in Sweden. With a focus on efficiency, scalability, and cutting-edge technology, Apotea is well-positioned to cater to the growing needs of its customers while remaining agile in a competitive market.

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