Friday, October 24, 2025

Revolutionizing Package Identification Through Automation

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Rising Tide of Automation in Warehouse Operations

As the adage goes, "a rising tide lifts all boats." In today’s fast-paced logistics environment, this couldn’t be more accurate. The global warehouse automation market is on an impressive growth trajectory, having reached $26.5 billion last year, with projections estimating it will soar to nearly $116 billion by 2034. This reflects a robust compound annual growth rate (CAGR) of 15.9%, driven by significant investments in robotics, artificial intelligence (AI), and advanced technological solutions.

The Impact on Warehouse Processes

The implications of this automation wave ripple through every layer of warehouse and distribution center (DC) operations. With every package needing accurate marking and identification before shipment, these facilities are now rethinking their traditional approaches. As automation takes center stage, businesses are evolving their package marking strategies to meet the rising demands for higher throughput and accuracy.

Robotics in Action

Tony Venice, director of product marketing at Toshiba America Business Solutions (TABS), emphasizes the increasing integration of robotics across various operational environments, including manufacturing and warehousing. This trend was evident at this year’s ProMat show in Chicago, where at least half of the 1,200 exhibitors showcased some form of robotic technology.

Toshiba, for instance, has pioneered solutions that incorporate their printers into robotic labeling applications. This innovative system allows robotic arms to retrieve labels from printers and apply them directly to packages on conveyor belts, significantly streamlining the process. Previously, this task required manual labor, with employees peeling off labels from printers and applying them by hand.

Transitioning to Automation

“We’re seeing a lot more automated labeling being used as part of the larger push toward integrating robotics into the fulfillment environment,” Venice notes. TABS is currently collaborating with several systems integrators to embed its printers into comprehensive automated solutions for clients.

Although fully automated robotic labeling systems are emerging, they haven’t yet become the standard. Many businesses still rely on the manual print-and-apply method, particularly those with lower volume needs. However, companies with high-volume operations are increasingly interested in automating their package marking processes.

The Role of RFID Technology

The future of automated identification in warehouses appears promising, especially with the anticipated growth of radio frequency identification (RFID) technology. Venice points out that major retailers like Walmart initially explored RFID in 2003, mandating its largest suppliers to tag pallets and cases by 2006. Unfortunately, those early initiatives struggled due to the cost and maturity of the technology at the time.

Fortunately, technological advancements have alleviated many of these challenges. “The cost of adding RFID to a printer is now lower than it was 15 years ago,” explains Venice. Additionally, the cost of RFID tags has decreased, making the technology more accessible. As a result, retailers are revisiting RFID applications, and interest in RFID printing is growing once again.

Looking Ahead

As interest in automated marking systems picks up, industry stakeholders are optimistic about the future. Venice expects an acceleration in the adoption of these technologies in the coming years. The synergy of robotics and improved identification systems signals a new era for warehouses and DCs, promising enhanced efficiency and accuracy to meet the demands of today’s consumer-driven market.

This transformative journey highlights how technology continues to shape the logistics landscape, creating opportunities for companies willing to adapt.

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