Generative AI’s Growing Role in the Gaming Landscape
In recent years, the gaming industry has witnessed a remarkable transformation, largely driven by advancements in technology. A report from Totally Human Media has revealed that generative AI is becoming a significant player in this space. According to their findings, nearly 20 percent of video games released on Steam in 2025 incorporated some form of generative AI, marking a substantial shift in how games are developed and experienced.
The Numbers Behind the Revolution
Totally Human’s report highlighted some eye-opening statistics. A staggering 7,818 games on Steam disclosed the use of generative AI, which constitutes approximately 7 percent of the entire Steam library at that time. However, the most striking figure is the increase of games utilizing generative AI among those released in 2025—almost 20 percent, or around 1 in 5 games. This represents an astronomical 700 percent increase compared to the previous year, as revealed in Totally Human’s 2024 report on the same subject.
Spotlight on Popular Titles
Among the games benefiting from generative AI, My Summer Car has emerged as the frontrunner. This vehicle simulation game has captivated audiences, selling over 2.5 million units. Developers disclosed that AI-generated content plays a role in the game, specifically noting the presence of "AI-generated paintings found inside the main house." This hints at innovative ways developers are using AI to diversify in-game experiences.
Steam’s Mandate on AI Disclosure
The increase in AI-driven content is not merely a trend but part of an enforced policy by Steam. Since January 2024, Valve Corporation, the company behind Steam, has mandated game developers to disclose any use of generative AI. This transparency aims to keep players informed about the technology that shapes their gaming experiences, ensuring that consumers can make educated choices.
Community Sentiment: Mixed Reactions
As the integration of AI evolves, the gaming community has voiced its concerns and opinions. A recent Reddit thread prompted discussions on the merits and drawbacks of generative AI in games. Many users expressed a strong aversion to AI usage and indicated that such games would end up on their "ignore" lists. "We need to tag them so they can be an ignored category," one user commented, echoing a sentiment shared by several others who prefer traditional game development approaches.
While some respondents outright dismissed generative AI, others pointed to a more nuanced perspective. "Not surprised in this day and age," one user remarked, acknowledging the industry’s broader trend toward AI utilization. They highlighted concerns about the authenticity of experiences and the value of human creativity, even admitting some acceptance of AI for simpler tasks, such as UI elements.
The Artistic Debate
Another layer to this debate revolves around the artistic implications of generative AI in gaming. Some community members stressed the importance of supporting human artists over substituting them with AI-generated content. "Pay artists, ffs," a user expressed, reflecting a concern that the reliance on AI could undermine artistic integrity and creativity in video games.
A New Frontier for Game Development
Despite mixed feelings, the increasing presence of generative AI in games invites a broader conversation about the automation of creativity. As developers experiment with AI, the potential for crafting unique and engaging experiences grows, setting the stage for what could become a new era in gaming. Players may find that generative AI not only alters game design but also enhances their interactions within the virtual worlds.
As the landscape of gaming continues to shift, it remains to be seen how companies will balance the innovative potential of AI with the demands and preferences of gamers. The exploration of AI in this context invites a dialogue not only about technology’s implications but also about the essence of gaming and the artistry that fuels it.